Establishing a Social Presence
You need to be establish your brand within the marketplace, which is now the social realm.
Promoting your business and your services is just as important as having those services in place. The largest and most frequented marketplaces right now are Facebook and Twitter. Establishing a presence within these social communities, not only tells your customers that you're serious about innovation, but that you're a serious contender within your industry.
Joining in and being a voice within your business's industry is at little to no cost to you, and better yet, you can and should point potential customers right back to your website. It's free advertising and search engines such as Google will even award you for it.