Modern web design, clean & semantic code, and great usability
Contemporary Web Design evokes credibility.
We are living in dark times when millions of the typical run-of-the-mill, flat, and drab websites of the '90s have somehow crawled their way into the 21st century. I'm a big proponent of fresh, modern design. Today's users often turn away from poorly designed websites – even if they function perfectly – because a modern design evokes credibility. E-commerce websites that are unadorned or littered with whimsical product flow are not going to attract customers, let alone give them confidence as they proceed through your checkout. One of the best parts of my job is revamping an old website or brand, and restoring it to the beauty of which its owner had originally envisioned.
I understand that with grandeur, must also come usability. A website should function just as great as it looks. You can have a beautiful website, but if it doesn't function or navigate as expected, then it is all for naught. This is why I take pride in every single line of code that I write. I am a very meticulous programmer with a digital obsessive compulsive disorder. I write my own custom code – from scratch – that is free of clutter and disarray. To grasp exactly how a site is functioning and properly structured, you have to delve into the code headfirst — you simply cannot build an advanced, professional website with do-it-yourself tools as Dreamweaver, Intuit, etc.